Actives, stated

The strength on the label is the strength in the bottle

Four formulas, each with one job. Every percentage, every pH and every batch date is published on the product page — including the ones that are not flattering.

Actives per formula: One, at a stated strength
Batch date: Printed on every bottle
Fragrance: None, in anything we make

How to layer them

Demo photograph of three unbranded skincare bottles in a row — The range
Four formulas. Cleanser, two serums, one cream — nothing that repeats another's job.

Demo macro photograph of a bead of clear serum on stone — The texture
Thin, clear, and it sinks in under a minute. No silicone finish to fake a result.

Demo photograph of a bathroom shelf with three bottles evenly spaced — The shelf
Three steps, in order, left to right. The panel below says how long to wait between them.
Bottles are shown unlabelled here — the photographs are demo content.

What is doing the work

Every active, at the strength it is used

Percentages are what is in the bottle, not what is in the marketing. Where an active has a limit, the limit is in the row.

Every active, at the strength it is used
Active	Strength	What it is for	When
NiacinamideNiacinamide	10%pH 6.0	Evens tone over weeks and takes the shine off by mid-afternoon.Can sting on a barrier that is already compromised. Start every other day.	Either
RetinoidRetinal	0.05%pH 5.5	Texture and fine lines. Months, not weeks — and only with sunscreen in the morning.Not for use in pregnancy. Expect flaking in the first three weeks.	Night
Vitamin CAscorbic acid	15%pH 3.2	Brightness and protection through the day, under sunscreen.Turns yellow as it oxidises. That is the formula ageing, so use it within three months of opening.	Morning
Salicylic acidSalicylic acid	2%pH 3.5	Clears blocked pores and the small bumps that come with them.Twice a week is the ceiling. More is not faster, it is a stripped barrier.	Night

Not in anything we make

Fragrance
Essential oils
Denatured alcohol
Colourant

Cosmetic products, not medicines. Nothing here treats a condition — if skin is broken, painful or changing shape, that is a doctor's question, not a shop's.

Order and waiting

What goes on first, and what to keep apart

Thinnest first, thickest last, and sunscreen after everything in the morning. The waits below are the ones that matter — the rest is marketing.

Morning

4 steps, waiting 2 min

Gel cleanser
Takes off sunscreen and the day, without stripping.
A ten-pence blob, on damp skin.
Niacinamide 10% Serum · 30 ml
Niacinamide serum10%
Evens tone over weeks and helps with oil through the day.
Three drops, pressed in — not rubbed.
Barrier Cream · 50 ml
then wait 2 min
Barrier cream
Holds water in and takes the edge off the retinoid.
Two fingertips.
Vitamin C 15% Serum · 30 ml
SunscreenSPF 50
The only step that protects what the rest of the routine is doing.
Two fingers' length, reapplied if you are outside.
Retinoid 0.3% Night Cream · 30 ml

Sunscreen is the last step, every morning, including the ones spent indoors near a window.

Night

3 steps, waiting 5 min

Gel cleanser
Takes off sunscreen and the day, without stripping.
A ten-pence blob, on damp skin.
Niacinamide 10% Serum · 30 ml
Retinoid serum0.05%
Texture and fine lines, over months rather than weeks.
A pea, face and neck, on dry skin.
Trial Set · 3 × 5 ml
then wait 5 min
Barrier cream
Holds water in and takes the edge off the retinoid.
Two fingertips.
Vitamin C 15% Serum · 30 ml

If skin feels tight or looks irritated, drop back to cleanser and moisturiser for two nights before restarting.

Do not layer these together

Retinoid AHA or BHA acid
Together they strip the barrier faster than it rebuilds, and the result looks like a reaction to one of them.
Instead Alternate nights — acid one night, retinoid the next.
Vitamin C A benzoyl peroxide treatment
Used at the same time they cancel each other out, so you pay for both and get neither.
Instead Vitamin C in the morning, the treatment at night.
Two exfoliating acids In one routine
Twice the exfoliation is not twice the result, it is a compromised barrier in about a week.
Instead Pick one, twice a week, and stop there.

This is general layering guidance for our own formulas, not medical advice. Anyone using a prescription treatment should ask the prescriber first.

The range

Four formulas, and what each is for

View all

Niacinamide 10% Serum · 30 ml

Rs 2,400
Save 12%

Barrier Cream · 50 ml

Sale Rs 2,900 ~~Rs 3,300~~
Trial Set · 3 × 5 ml

Rs 1,200
Vitamin C 15% Serum · 30 ml

Rs 3,400
Retinoid 0.3% Night Cream · 30 ml

Rs 3,600
Salicylic Acid 2% Gel · 30 ml

Rs 2,200

Demo photograph of a bathroom shelf in flat morning light

Why the numbers are printed

A percentage you can check beats a name you cannot

"Contains niacinamide" can mean a trace. The percentage is what decides whether anything happens, so it goes on the front of the bottle and on the page — with the pH beside it, because an active at the wrong pH is a decoration.

One active per formula, at a stated strength
pH published for every formula that has one
Batch date and a 12-month opened life on the bottle
Made in a facility we can name

Side by side

What a label usually leaves out

What a label usually leaves out
On the page	Our formulas	A typical high-street serum
Active strength printed	Yes	No
pH published	Yes	No
Batch date on the bottle	Yes	No
Layering conflicts stated	Yes	No
Cost per month of use	Rs 1,100	Rs 900 to 2,400

Comparison based on publicly available labels. Only compare claims you can substantiate.

Questions

The things people ask before their first order

How soon will I see a change?

Niacinamide and salicylic acid: two to four weeks. Vitamin C: six to eight. The retinoid: twelve weeks, with some dryness in the first three — that is the formula working, not failing. Each product page gives the number for that formula.

Can I use it with a retinoid?

Niacinamide and the cleanser, yes, any time. Vitamin C in the morning and the retinoid at night, never together. Salicylic acid and the retinoid on alternate nights. The layering panel above is the rule; the product page repeats it.

What does the batch date mean?

The batch date is the day the formula was made, printed on the bottle. Vitamin C is at full strength for six months from that date and the others for twelve. We do not ship anything past half of its life, and the date is on the page before you buy.

What if my skin reacts?

Stop, rinse with water, and email us a photo. Mild redness in the first two weeks of a retinoid or an acid is expected and the page says so; anything beyond that is a refund, opened or not, and we would rather know than have you push through.

Notes

How the formulas are meant to be used