Finding your size without a tape measure
Take the pair that fits. Lay it flat. Three numbers, and our finder does the rest.
Woven in Okayama, cut in Lahore
14 oz selvedge, cut in four fits
Flat measurements for every size, the shrinkage after one wash, and the mill named on every product page.
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Measurements are taken flat, on the garment, in centimetres — not from a size chart we copied.
Size and fit
Measure the shirt you own
Every figure below is the garment, not a body. Compare it with something you already wear and like.
| Size | Chest | Length | Sleeve | Shoulder |
|---|---|---|---|---|
| S | 98 | 69 | 20 | 44 |
| M | 104 | 71 | 21 | 46 |
| L | 112 | 73 | 22 | 48 |
| XL | 120 | 75 | 23 | 50 |
The garment measured flat and doubled: the full chest of the garment, not of a body. If you publish pit-to-pit figures instead, double them before entering them here or the finder will recommend a size too small.
Find your size
Worked out from the measurements in this table and the ease we design in — not from what other people ordered.
- Weight
- 240 gsm
- Stretch
- None, woven cotton
- Opacity
- Opaque
- Shrinkage
- Up to 3% in length, first wash
How the cloth behaves
Photographed on a 96 cm chest, 183 cm tall, wearing M.
The cloth
Three fabrics, weighed and named
Weight in grams is the only honest way to compare a t-shirt. Here is ours.
14 oz selvedge denim
14 oz / 475 gsmKaihara, Hiroshima
Woven on shuttle looms, so the edge finishes itself. Stiff for a month, then it starts to keep the shape of whoever is wearing it.
Cold wash inside out, hang dry. Expect fading at the knees and back pocket first.
240 gsm ring-spun cotton
240 gsmKarachi, Pakistan
Heavy enough to hold a shape through the shoulders and not go transparent after a summer.
Cold machine wash, hang dry. Up to 3% shrinkage in length on the first wash.
Lambswool rib
380 gsmTodd & Duncan, Scotland
Spun from lambswool rather than recycled blend, so it pills less and holds the rib.
Hand wash cool or dry clean. Dry flat, never on a hanger.
Shop by piece
Start with what you wear most
Made in
The factory has a name
A label that says Made in Pakistan tells you almost nothing. This is the unit, the mill and the fibre — the things that decide how a garment lasts.
The specification
Cut and sewn
Lahore, Pakistan, 40-person unit
Fabric
Kaihara denim, Japan; jersey knitted in Karachi
Fibre content
100% cotton, no elastane
Audit
Not yet third-party audited — we say so rather than imply it
Details are for the current run. A new mill or a new unit gets a new note.
How it is made
Cut in runs of two hundred, measured flat
Every garment on this site was measured on a table, not a model. Chest, length, sleeve and shoulder are printed beside the size, so you compare them with a shirt you already own instead of guessing.
- Fabric weight in grams on every product page
- Sewn in one unit we can name, in Lahore
- Measured flat, to the centimetre
- Free size exchange, once per order
Wash and care
Cold, inside out, hang dry
Most returns in this category are a wash, not a fit. Three rules and the cloth outlives the trend.
-
Cold, inside out
With like colours, on a short cycle
Hot water is what takes the colour, not time. -
Hang dry
On a line or flat, never a hanger for knitwear
A tumble dryer is where the 3% shrinkage happens. -
Iron inside out
Medium, no steam on the print
Or do not iron it. Heavy cotton drops its creases on its own.
Shrinkage figures are from our own wash tests on the current run.
Side by side
How we compare
| Feature | Selvedge | Typical mall brand |
|---|---|---|
| Fabric weight published | Yes | No |
| Garment measurements, not size letters | Yes | No |
| Made in small runs | Yes | No |
| Factory named | Yes | No |
| Cost per wear over two years | Rs 12 | Rs 30 to 60 |
Comparison based on publicly available product pages. Only compare claims you can substantiate.
Questions
The things people ask before ordering
Which size should I take?
Lay a shirt you like flat and measure across the chest, then match that number to the chart on the product page. Between sizes, take the larger one — every piece is cut to shrink under 3% in length after the first wash.
Will it shrink?
Under 3% in length after the first cold wash, which the size chart already allows for. Hot washes and tumble dryers take it further. Wash dark denim inside out, on its own, for the first two washes.
How do I read the mill certificate?
The mill certificate names the mill, the fibre content and the finished fabric weight. If the number on the certificate and the number on our product page ever disagree, the certificate wins and we correct the page.
What is your returns policy?
60 days, unworn with the tag on. One free size exchange per order — we pay the courier both ways. Refunds go back to the original payment method within five working days.
Journal
Reading worth your time
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What 14 oz means on a pair of jeans
Weight, break-in, and how long the first wash should wait.
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Washing knitwear so it does not felt
Cold, flat, patient. The routine, and the two things that ruin lambswool for good.