Brighten · Best-seller

Vitamin C 15% Serum

★★★★★ 4.9 · 1,240 reviews

A clinical 15% dose of pure L-ascorbic acid to fade dark spots, even out tone and bring dull, tired skin back to life. Stabilised with Vitamin E and ferulic acid so it actually works — and keeps working.

Rs 2,900 / 30ml · ~2 months

Fragrance-free Vegan & cruelty-free 60-day guarantee

Active15%

Pure L-ascorbic acid, clinical strength.

StabilisedE + Ferulic

The trio that keeps C potent.

Skin typeAll

Dull, uneven or spot-prone skin.

How to use

Every morning, on clean, dry skin. Apply 3–4 drops to the face and neck before moisturiser. Always follow with SPF — Vitamin C and sun protection are a team. New to actives? Start every other morning and build up.

Full ingredients

Aqua, Ascorbic Acid (15%), Propylene Glycol, Ethoxydiglycol, Tocopherol (Vitamin E), Ferulic Acid, Panthenol, Sodium Hyaluronate, Glycerin. No fragrance, dyes, essential oils or parabens.

Shipping & returns

Free delivery over Rs 5,000, 2–4 days nationwide, cash on delivery available. Not seeing a difference in 60 days? Email us for a full refund — bottle empty or not.

Why 15%

The dose is the difference.

Vitamin C only fades pigment and boosts collagen at a high enough concentration. Most serums sit at 5% or lower. We don't.

Neutralises damage

Mops up the free radicals from sun and pollution that drive dark spots.

Fades pigment

Interrupts excess melanin so existing spots lighten and new ones slow down.

Firms & smooths

Signals collagen production for firmer, bouncier, smoother skin over time.

Brightens overall

Tired, grey-looking skin regains a visible, healthy glow.

What to expect

Glow you can measure.

Vitamin C isn't an overnight filter — it's a compounding investment. Use it every morning and the change builds week on week.

In a 4-week self-reported panel of 210 users, most saw a visible lift in brightness and a fade in dark spots by week four.

92%brighter, more even skin*

87%dark spots visibly faded*

4 wksaverage time to see it

Good to know

Vitamin C, answered.

Can I use this if I have sensitive skin?

Yes, but ease in. Vitamin C at 15% is potent, so start every other morning and patch-test on your jaw first. Because it's fragrance-free and essential-oil-free, the most common irritants aren't in the formula — but any active can tingle at first. If it stings beyond a few seconds, buffer it by applying moisturiser first.

Morning or night?

Morning. Vitamin C boosts the protection your SPF gives you against daytime damage, so it earns its place in your AM routine. At night, switch to Niacinamide or your treatment of choice.

Why does stabilisation matter?

Pure Vitamin C oxidises fast — that's why cheap serums turn brown and stop working. Pairing it with Vitamin E and ferulic acid keeps it stable and actually boosts its effectiveness. Still, store it away from direct light and use within three months of opening.

Can I layer it with my other serums?

Absolutely. Apply Vitamin C first on clean skin, then Hyaluronic while your skin is still damp, then seal with the Ceramide Moisturiser. That's the exact LUMA morning routine.

Is a little tingle normal?

A mild, brief tingle on first use is normal as your skin adjusts to the acidity. Persistent burning, redness or itching is not — stop, moisturise, and drop the frequency. Skin builds tolerance faster than you'd think.

Vitamin C 15% Serum

The dose is the difference.

Neutralises damage

Fades pigment

Firms & smooths

Brightens overall

Glow you can measure.

Vitamin C, answered.

Works even better together.

Hyaluronic

Niacinamide 10%

Ceramide Cream